How to use Instagram to build an online brand presence?

When it comes to social media strategy, you have more options than ever as a brand or business. Instagram is popular for businesses in every industry and niche. With 2 billion active users, Instagram is one of the fastest-growing social media platforms.

Instagram provides some handpicked features to help your brand reach new audiences, engage your ideal customers, and inspire them to take action. If you wish to know how to leverage Instagram for your business, you can book a free seminar by John.

Here’s how you can use Instagram to build your online brand presence:

Choose an Instagram Aesthetic

Looks and aesthetics define your brand on Instagram. You must adopt and adhere to your brand’s aesthetic. It will bring the right people to your brand and build an engaged community.

Interact with your followers

Involve your audience through posts and captions. Tell them your story, talk with them through your caption, and reply to their comments.

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Plan your content

You must plan your content ahead of time to stay consistent. Create new content regularly, but post it at the best time of day for your niche to get the most views.

Use Instagram stories

Almost 33% of the most viewed Instagram stories come from businesses. With the various tools available, you can show behind-the-scenes content, run competitions for your followers, and show your creative side.

Use appropriate hashtags

You must put at least 6-7 hashtags on every post. Ensure that the tags are appropriate and related to your content. You can reach out to new audiences and expand your brand messaging by promoting your branded hashtags.

Conclusion: Instagram is one of the best platforms for promoting your brand. It is not easy to build a strong presence. It takes time and effort, but by following the steps outlined above, you can begin to establish your presence and influence on this rapidly growing platform.