You must have heard a lot about digital products and probably wondering how to create digital products for your content ideas. Here’s how:
Create an email list using an autoresponder.
It provides an excellent method for capturing the attention of every interested person you come across and converting those individual relationships into an audience. Create 5 or 7 messages that:
- Assist a member of your audience in resolving a simple problem.
- Provide important information to the audience about why you do what you do.
- Educate the audience on why your solution is a great way to solve the problem.
Craft your cornerstone content
Cornerstone content answers the most important questions:
- The questions you’re asked about your topic all the time
- The questions about your topic that you wish you were always asked.
Book a free seminar by John if you want to learn how to create content for digital products.
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Expand your network
Start expanding your network to identify potential opportunities for your new project. One advantage of good content is that it attracts people who can help your business. They may share your content, recommend your work, or even be potential partners.
Seek market intelligence
A digital product is similar to any other product. You must first determine what people want before investing time and money in developing one. Social media is an excellent platform for gathering information about market needs and desires. Concentrate on:
- What issues do people face in your niche?
- Why are existing solutions so ineffective?
- Which objections prevent them from proceeding?
Craft your Minimum Viable Product
All of your research into how to create digital products has led you to this point. Many software and technology companies use the Minimum Viable Product (MVP) approach. It is an excellent strategy for developing nearly any type of product or service. Your first MVP should be the smallest product or service you can develop that will benefit your target audience.