Influencers have the power to build a reputation for their expertise, and you can leverage that power to use it for your product marketing. But before you launch your campaign. In an E-LEARNING SUCCESS program, you learn about the right ways to improve your influencer marketing process. You need to determine success parameters to track the influencers’ performance, and key performance indicators can help you with that.
Brand Awareness
The content you create in collaboration with the influencers should benefit your social platforms, whether on YouTube, Instagram, Facebook, Blog, or any other social media. These social media companies have helped in spreading awareness of e-learning across the globe. You can measure brand awareness by comparing the data before and after the collaboration. If you want to track trends, you can use the platform’s analytics.
Engagement
Engagement is an important indicator as it provides a more in-depth review of your campaign. The engagement rate can measure the success of your strategy in the form of likes, comments, shares, clicks, reactions, and brand mentions done by your targeted audience. It is not about reach; it is about your brand’s actual interaction.
Website Traffic
The traffic on your website is one of the most precise indicators to know the success of your efforts. You can measure the increase in traffic with the help of Google Analytics by setting it up to metrics like new users, referral sources, total views, or time on site. If you have any previous data, you can conduct a comparative analysis.
Conversion Rates
The ultimate objective of any Influencer marketing campaign is to boost lead generation, sales, and conversions. The leads generated are not enough; you need to measure the leads you converted into sales. A high conversion rate is essential, but conversions are not always about sales; sometimes, they are just about reach.
Conclusion:
Influencer Marketing is becoming a popular way to promote brands, and it is a convenient and sophisticated way to gain your audience’s trust. But it is equally important to track the performance of your plan.To learn more about KPIs of influencer marketing and how it can help you achieve E-LEARNING SUCCESS, book a seat in a webinar by John.